Hi, I'm Lauren

I'm a storyteller, a culture champion, and an employer branding nerd.

About Me

I'm so happy you're here!

My name is Lauren Peters and I am a San Francisco-based professional who is obsessed with all things employer branding. I started my career as a recruiting coordinator in the tech industry and then found my calling with employer branding. I've been lucky enough to build two employer brand programs from scratch keeping a strong emphasis on authentic storytelling combined with my passion for diversity, equity & inclusion all while helping to build a company culture that I (and all employees) can be proud of!

What I Do

Articles & Blog Posts

This is a sample collection of blog posts and articles I have written highlighting the stories of our employees, company benefits, DEI initiatives, and company culture. I interviewed employees or stakeholders individually, as well as developed question forms to capture each employee's story. I edited all of the following blog posts and articles blog post alongside the featured employee to ensure we were telling their story in the most authentic way possible. Prior to publishing, I worked hand in hand with the creative team to design the assets for the blog page and social media posts to ensure brand consistency while also making the participant and their story shine.

Cohesity Careers • 19th September 2023

Leadership @ Cohesity | Pablo Arce on going the extra mile

In Our Leadership at Cohesity series, we talk to our amazing leaders about work philosophy, the things that excite them about their teams, and why working at Cohesity is like no other tech company.

In this edition, we talk with Pablo Arce, our Costa Rica Site Leader, about who he is as both a father and a leader, his vision for the future of Cohesity in Costa Rica, and how a career at Cohesity is a lifetime opportunity.

Can you describe your role here Cohesity?

I am someone who makes sure tha

Cohesity Careers • 23rd June 2023

Be You @ Cohesity | The Importance of Pride

June is Pride Month, a time to celebrate and recognize the LGBTQIA+ community, the successes and achievements made by this community, and the continued fight for equality. The momentum behind the Pride celebration dates back to the 1960s in cities from San Francisco to New York with protesters standing up against police harassment of LGBTQIA+ communities. These riots across the country sparked a revolution of sorts that has continued to evolve for decades — in the United States and worldwide. Pr

Cohesity Careers • 8th May 2023

Celebrating Mental Health Awareness Month at Cohesity

May is Mental Health Awareness Month – a time to refocus on self-care and acknowledge the importance of mental health. At Cohesity, Mental Heath matters to us, which is why we’ve created an Employee Resource Group (ERG), THRIVE that’s dedicated to creating events that promote mental health in the workplace, provide support to Cohesians, and uplift one another. This month, we’re excited to shine a light on some of the leaders within THRIVE and why they are passionate about leading and expanding t

Cohesity Careers • 14th March 2023

Celebrating Women’s History Month at Cohesity

March is Women’s History Month – a month dedicated to celebrating women and their achievements around the world. At Cohesity, our Cohesians are spending this month honoring, discussing, and educating themselves about the ongoing contributions of women, both in the workplace and throughout global society with the help of our Women’s Impact Network, an Employee Resource Group for women and allies at Cohesity. At Cohesity, our Cohesians are spending this month honoring, discussing, and educating th

Cohesity Careers • 22nd November 2022

Cohesity for Good | Shining A Light on Homelessness

Doing something good in the world takes effort. With so much of our time taken with work, family commitments, and our own human needs, it can be difficult to find time to help those less fortunate than ourselves. While we can’t all drop everything and volunteer, we’re lucky that there are others out there making it a priority.

Take for example Paul Maher, Order Management Specialist here at Cohesity. His job is helping to manage all our global purchase orders and fulfillments, and engaging with

Cohesity Careers • 2nd November 2022

Veterans Day @ Cohesity | Making Every Day So Good!

Veterans Day, celebrated in the United States every November 11, is a chance to honor those who served in the U.S. military. Cohesity is proud of our military veterans; they’re our salespeople, our technicians, and our marketers. To celebrate Veterans Day, we talked to Parker Harger, one of our proud veterans, about his role at Cohesity, his military service, and all the great work he’s doing with his non-profit So Good!

How long have you been at Cohesity, and where are you based?

I’ve been at

Cohesity Careers • 11th October 2022

Life @ Cohesity | Martin Dunne on Creating a Culture of Learning

In our Life@Cohesity series, we shine a light on the various ways Cohesians—what we like to call ourselves—create community, lead by doing, and exemplify our RADIO values in the work we do, both inside and outside our #LifeAtCohesity.

In this edition we sat down with Martin Dunne, Learning and Design Production Manager in Cork, Ireland, to learn how he solves problems through education, communicates with his team while keeping a positive attitude, and the importance of making personal time a pr

Cohesity Careers • 22nd September 2022

Celebrating and Empowering the Latinx Community at Cohesity

Latinx Heritage Month is celebrated each year in the United States, from September 15 to October 15, to acknowledge the history, culture, and contributions of Americans whose ancestry can be traced to 20+ countries in Latin America, including Mexico, Central and South America, and the Caribbean.

Virtual Events and Opportunities to Celebrate, Educate, and Provide Allyship

Throughout the month, we’re excited to offer employees around the globe several ways to celebrate, educate, and/or provide a

Cohesity Careers • 2nd August 2022

Internships at Cohesity: Experience with real impact

An internship is one of the first opportunities for many students to take theory out of the classroom and apply it in the real world. Which is why at Cohesity, we work to ensure our interns are truly a part of our Life at Cohesity and experience the Cohesian experience firsthand.

At Cohesity, our internship program offers university students a chance to go beyond the rote tasks and uninteresting paper pushing offered by so many internships out there. Our interns get their hands dirty, learn res

Cohesity Careers • 7th July 2022

Lamar Martinez-Daniels on Breaking Through Ceilings—Pride @ Cohesity

June is Pride Month, a time to celebrate and recognize the LGBTQIA+ community, the successes and achievements made by this community, and the continued fight for equality. Pride celebrations date back to June 28, 1969. On this historic date, LBGTQIA+ protesters stood up against a police raid at the Stonewall Inn in New York City. While not the first time members of the LBGTQIA+ community took a stand against this type of injustice, the Stonewall riots sparked a revolution of sorts that has conti

Cohesity Careers • 16th June 2022

Three Cohesians Share the Importance of Honoring Juneteenth

On January 1, 1863, President Abraham Lincoln issued the Emancipation Proclamation freeing all enslaved people in the United States. Two and a half years later, on June 19, 1865, Gordon Granger, a Union general, arrived in Galveston, Texas, to inform enslaved African Americans of their freedom and that the Civil War had ended.

Juneteenth is a day to honor the African-American journey toward equality, to bring awareness to the historical significance of this day, and a time to recognize the Afri

Elastic • 13th January 2022

Someone Like Me: A marketing leader finds support during her child’s transition

The learning and navigation of emotions all had to happen behind-the-scenes because for a trans child, when they finally get to where they should have been all along, it is euphoric. For the first time they have a name that fits and is music to their ears! They love the freedom to dress in a way that feels authentic! They are so happy. And when their name is legally changed they are relieved to go back to school knowing that no teacher can ever use the old one (something that can feel like a tas

Elastic • 17th December 2021

Better together: How Elastic supports fast-paced growth with empathy

Our ten-year anniversary is just around the corner. As I’m sure you can imagine, a lot has changed since our humble beginnings as a recipe app. For one, we’ve gone from a scrappy startup with our core Elastic Stack to becoming a publicly traded company with a full arsenal of search-powered solutions.

Since our start, we’ve led with a human-centric approach to our culture and how we grow. It’s so integrated into what we do, it’s a part of our Source Code.

“At the beginning of defining values fo

Elastic • 16th September 2021

Elasticians Unidos Month 2021 | Our global celebration of Latinx and Hispanic heritages

We proudly celebrate Hispanic and Latinx-identified communities as part of Elasticians Unidos Month, a global expression of solidarity and appreciation of Hispanic Heritage Month.

Employees at Elastic have come together to extend the US Hispanic Heritage Month to communities around the world of Hispanic and Latinx identities through a series of virtual learning and sharing–from ceviche and tortilla making to folklore and history-telling, from music showcases to cocktail mixings.

To kick off th

Elastic • 5th August 2021

Four unexpected benefits of working in a distributed engineering org

Software engineers cite constant distractions, long commute times, and a lack of flexibility as the biggest challenges of working in an office setting, according to an internal employee survey conducted by the Elastic Culture team. But the survey also revealed that the biggest benefits of a distributed environment could be the new opportunities it opens for employees — for example, the freedom to catch some waves during the workday.

As Elastic offices slowly begin to reopen worldwide in accorda

Elastic • 7th June 2021

Pride @ Elastic | Feeling seen and safe as a trans woman

We all want to work for a company where we fit in. That’s why Elastic built a Source Code that encourages all to come as they are. In this Pride blog series, we highlight LGBTQIA+ Elasticians who have a unique story — one, perhaps, just as unique as yours.

We asked Kiley Davidson, IT Systems Engineer, to talk about her experience and share how Elastic’s culture allowed her to come out at work and thrive as a trans woman.

When I joined Elastic in April of 2018, I knew I was trans, but wasn’t ou

Elastic • 18th March 2021

Elastic Career Stories | Daliya Spasova on competitive precision

Finding the right career is often as simple as knowing it’s out there. Our Elastic Career stories showcase the amazing people in amazing roles here at Elastic.

To celebrate Women's History Month, we sat down to talk with Daliya Spasova about her journey from being a competitive swimmer to her current role as a specialist for Community Programs.

When did you start with Elastic?

A little over two years ago. I’m currently based in London after relocating from Amsterdam. Elastic helped me with th

Elastic • 8th March 2021

International Women's Day kickoff at Elastic

The theme of this year’s International Women’s Day is #ChooseToChallenge. It is a necessary call for individuals to commit themselves to forging a more inclusive world.

At Elastic, we challenge ourselves year round to think both more broadly and deeply about inclusivity. The research is clear: when everyone is from the same background, goes to the same schools, shares the same lived experiences, you can quickly slip into group think. More diversity means more view points, more ideas, and ultima

Elastic • 1st February 2021

Black History Month 2021

The first Black History Month is a history of steady progress. Originally conceived as Negro History Week and celebrated in the first week of February to align with the birthday of Abraham Lincoln and Frederick Douglas, the current month-long celebration was proposed by educators and administrators at Kent State University in Ohio in 1969 at the tail end of America’s most revolutionary decade for racial justice. Since then, Black History Month has become a yearly reminder of the struggles, contr

Elastic • 27th January 2021

Life @ Elastic | Know the Role: Support

If you’ve read anything about our culture as a distributed company, or seen other articles about roles at Elastic such as what it’s like in Sales Development or Field Operations, you know we do things a little bit different from the rest.

The way we do Elastic Support is no different. Support is offered at various levels of subscriptions, but no matter your level, our support team is curious and works hard to provide solutions to the most unique use cases.

To give potential Elasticians out the

Elastic • 16th December 2020

Leadership at Elastic: Melissa Humble on leading with balance

We all want to work for a company with inspirational leaders who reflect who we are. In the Leadership @ Elastic series we highlight the leaders doing great things with their teams, who they are, and their aspirations for a better tech future.

In this edition we meet Melissa Humble, area vice president for the US commercial segment. She tells us a bit about what attracted her to Elastic, the importance of our Source Code in finding work-life balance with her family, and how taking care of peopl

Elastic • 5th November 2020

Elastic Career Stories | Celine Jeremiah on Learning @ Elastic

I started at Elastic as a recruiting coordinator in November 2016. Four years is a long time for most people my age to stay at one company, let alone their first company. But my reason is simple: I’m continuously learning and growing here.

Since 2016, I’ve grown from a fresh-faced undergrad eager to schedule interviews on our Recruiting Operations team into a global onboarding specialist on our four-person Non-Recruiting HR team. Now I work as a learning & organizational development consultant

Elastic • 22nd October 2020

UK Black History Month | Uniting different heritages

Black History Month in the United Kingdom (UK) was first celebrated in 1987. Until then, Black History Month was only celebrated in the United States.

It was Ghanaian Akyaaba Addai-Sebo, coordinator of special projects for the Greater London Council (GLC), who organized the inaugural Black History Month event in the UK. He was inspired to organize the event after being approached by one of his constituents with a problem: the previous evening, her son, named after political activist Marcus Garv

Elastic • 9th September 2020

Someone Like Me | Kelly Costa: Excelling with an accent

We all want to work for a company where we fit in. That’s why Elastic built a Source Code that encourages all to come as they are. In the Someone Like Me blog series we highlight Elasticians who have a unique story — one, perhaps, just as unique as yours.

In this edition we meet Kelly Costa, Regional Marketing Manager for Latin America, who tells us a bit about getting out of your comfort zone and the importance of finding work where your accent is an asset.

How long have you been with Elastic

Videos

Here are some of my favorite examples of videos I managed from beginning to end. Starting with an idea, I would then source employee participants, craft interview questions, be an onsite interviewer (behind the camera), storyboard each video with transcriptions, communicate the vision and edits to our video teams, and then deliver each video with a strategic internal and external promotional campaign plan.